The YUS Journey: Empowering Women Through Sustainable Fashion

The YUS Journey: Empowering Women Through Sustainable Fashion

Reading The YUS Journey: Empowering Women Through Sustainable Fashion 2 minutes Next The Intersection of Style and Sustainability

Hello! Today, I'm thrilled to take you on a journey—a journey that embodies creativity, empowerment, and sustainable fashion. Welcome to YUS, where style meets purpose.


When YUS was just an idea, it was born from a simple yet powerful vision—to create a space where women-led brands could thrive and where fashion could be a force for good. 


YUS is born from a partnership between two incredible women. Maria Laura Litterio is the founder of Bela Brand, a swimwear and resortwear brand originating in the USA with a Brazilian DNA, established 6 years ago. The brand’s pillars include Brazilian raw materials, predominantly female and valued workforce, fabrics produced using sustainable practices in the production chain, and a range of sizes from XS to XXXL. Her brand has partnerships with Ecotece, Costura Solidária, Casulo Feliz, and the UN’s Conscious Fashion Network. Jan Bitencourt is an expert in communication and sustainability, she led the recent internationalization strategy of Souvie Organica, a company of which she is also a partner and which has a philosophy of being vegan, reef-safe, certified, and sustainable. She is also a supporter of women’s entrepreneurship initiatives, an author, a member of the Conscious Fashion Network, a subscriber to the UN Global Compact.


Sustainability isn't just a buzzword for us; it's at the core of everything we do. From carefully sourcing materials to minimizing waste, we're committed to eco-conscious practices.


YUS is more than a store; it's a community. It's a place where women entrepreneurs come together to collaborate, learn, and grow. It's a space where connections are forged.


Whether you're a customer, a brand partner, or simply someone who believes in our mission, you can be part of this movement. Together, we can empower women through fashion and make a positive impact on the world.


At YUS, we believe that fashion can be a powerful tool for empowerment. YUS is not just a store; it's a movement, and I invite you to join us on this incredible journey. Stay tuned for what comes next.